Meet Our Staff

William P. Underriner, CEO/President/Owner of Underriner Motors in Billings, Montana. In the automobile business since 1984, Underriner took over the family business in 2001. He currently owns Honda, Hyundai, Buick and Volvo franchises in Billings, as well as Klamath Falls Subaru and Walla Wall Valley Honda. Previously, he served three terms as Treasurer of NADA and on the association’s Executive, Industry Relations, Dealership Operations and Membership committees. He has also served as chairman of the association’s Finance and Convention committees. Underriner has held a variety of offices with the Montana Automobile Dealers Association, including chairman of the board. He was a member of the Dealers Election Action Committee’s (DEAC) Presidents Club for five years. Active in his community, Underriner has served as past president of the United Way of Yellowstone County and has served on the boards of directors for the following organizations: Yellowstone Art Museum; Zoo Montana; National Council for the Prevention of Child Abuse; American Cancer Society Relay for Life; and Federal Reserve Bank of Minneapolis Helena branch. Underriner is also an active supporter of the Billings Symphony, Festival of Trees, Boy Scouts of Montana, Billings Chamber of Commerce and the Billings YMCA. Underriner and his wife, Mary, have two grown sons, Blake and Kyle.

Sasha has a long background in Automotive Marketing. She loves connecting with clients and helping the dealership best serve its customers. Sasha joined the Underriner Team in 2018 and is excited to be a part of a team with such a long and incredible history.